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Advertising

Submission + - Microsoft Admits It Wasted $6 Billion On Ad Business (techweekeurope.co.uk)

judgecorp writes: "Microsoft has written off $6.2 billion of the $6.3 billion it spent on aQuantive, an online advertising company. The acquisition was supposed to make Bing competitive against Google in online ads. Instead, by Microsoft's admission, it's been a complete waste of money — and it was the largest acquisition the company has made apart from Skype."
Privacy

Submission + - Searls: 'We do not need Do Not Track legislation' (networkworld.com)

colinneagle writes: You don't expect someone to stick something to your car and track where you're going, and yet that's normative now, because there's a kind of no-harm, no-foul orientation to that," Doc Searls, author of the new book The Intention Economy, says. "It's not that we in any genuine sense think that's OK. It's that 99.99% of people have no idea what's going on because it's out of sight, out of mind."

Of course, this is nothing new, and efforts at protecting consumer privacy have culminated in the Do Not Track protocol that has drawn support from Microsoft, Mozilla and Apple and is currently being standardized by the World Wide Web Consortium. Congress has also made an effort, introducing the Do Not Track Online Act of 2011 last May.

However, standards and legislation created to govern the use of technology to gather user data are unnecessary, Searls says. That's because alternative approaches to e-commerce can help businesses use data more effectively without having to monitor their activity and hoard their information.

"I don't think we need Do Not Track legislation," Searls says. "I think it's a bad idea at this stage, because we don't have the technical solutions to the problem, the problem basically being that we got stuck at client/server in 1995 with the first Web servers and especially with the invention of the cookie, and we have this normative system in which almost all the power resides on the server side and not on the client side."

Software

Submission + - Ford predicts self-driving, traffic-reducing cars by 2017 (extremetech.com)

An anonymous reader writes: “Never gonna happen” just got a lot closer. According to Ford the self-driving car will be here within five years, using technologies available today. The smart car will take over your morning commute on clogged freeways, improving your speed and reducing fuel consumption. The technology concept, known as Traffic Jam Assist, uses adaptive cruise control, lane keep assist, and the sensors from its active park assist.
China

Submission + - 'Glorious Mission,' Chinese Video Game Targets U.S (wired.com)

ShadowFoxx writes: Its graphics are on par with Call of Duty, but Glorious Mission has a whole different perspective than what even the most experienced gamer might be used to.

It targets U.S. troops.

That's right, developed by China’s Giant Network Technology Co. and backed by the People's Liberation Army (P.L.A.) this first-person shooter paints U.S. soldiers as the enemy, according to WIred.

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