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Businesses

EA To Charge For Game Demos 313

Kohato brings word of a new Electronic Arts marketing strategy that aims to start monetizing game demos. According to industry analyst Michael Patcher after an EA investor visit, the publisher will start selling "premium downloadable content" prior to a game's release for $10-$15 that is essentially a longer-than-usual demo. Patcher said, "I think that the plan is to release PDLC at $15 that has 3-4 hours of gameplay, so [it has] a very high perceived value, then [EA will] take the feedback from the community (press and players) to tweak the follow-on full game that will be released at a normal packaged price point." He also made reference to a comment from EA's CEO John Riccitiello that "the line between packaged product sales and digital revenues would soon begin to blur."
Media

Disney Close To Unveiling New "DVD Killer" 498

Uncle Rummy writes "The Wall Street Journal reports that Disney is close to releasing a new system that will sell permanent, multi-device access to digital media. The system, dubbed Keychest, is being positioned as an answer to consumer concerns about purchasing digital media that are locked to a small number of devices, and thus as a way to finally shift media sales from an ownership model to an access model. They claim that such a service would reduce the risk of losing access to content as a result of a single vendor going out of business, as purchased content would remain available from other vendors. However, they do not seem to have addressed the question of what happens to customers' access to purchased content if the Keychest service itself is discontinued."

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