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The Power of the Hoodie-Wearing C.E.O. 75

New submitter silverjacket writes "New research (JSTOR sub required / paywalled) shows that we see nonconformity as a sign of both status and competence — under the right conditions. From the article: 'Next, the researchers asked students at American universities to imagine a professor who is clean-shaven and wears a tie, or one who is bearded and wears T-shirts. Students were slightly more inclined to judge the dapper professor as a better teacher and researcher. But some students were given another piece of information: that the professor works at a top-tier school, where the dress code is presumably more formal. For them, the slouchy scholar earned more points. Deviance can signal status, but only when there are clear norms from which to deviate.'"

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