One of the biggest main lines in the Apple store I worked for (and left - i started between $11 and $12 an hour in Northern VA btw) was that you were SPECIAL by working for Apple, and you were giving people a world, etc. So what if they paid more, etc.
I was one of the few people there that didn't own a Mac (the discount would have been great to use, but they didn't pay me enough to buy it in the first place) so whenever someone would talk about switching from Windows, I was the one to sell them - or not sell them - a Mac.
Honestly most of the times I sold Macs were because they could dual boot windows and go to the mac side if they felt like it.
was very very very happy to leave Apple after the corporate hiding of sexual harassment, the divulging personal info to managers that were fired for said sexual harassment, and many many other things.
(For the record, I still only own an iPod.)