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The AOL Roller Coaster 95

eldavojohn writes "There's a lengthy article at Information Week about AOL's history. A lot of us are familiar with AOL's history but few of us realize that it sits at a crossroads today where it could potentially find its way back into consumer's pockets — something it's tried to do before in a hit-or-miss fashion. From the conclusion of the article, one analyst states: 'Ironically, although you'd think AOL should dump its family mentality in light of its competitors like Yahoo, the key to AOL future branding success vs. Yahoo could be to actually capitalize on its family friendliness alongside targeting the tech-savvy community currently owned by Apple.' AOL has been met with many problems as of late, but can they pull themselves out of the hole this time?"

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