smash writes: "How to Destroy Angels is a new band featuring Trent Reznor of Nine Inch Nails fame. The first EP is available as a free MP3 download, 2 dollar upgrade for downloadable high-def, or free with any other merchandise purchase. Given that the distribution cost for the album is pretty close to free, the pricing seems fair. Is this the future distribution model for entertainment media? How can traditional publishers expect to charge physical media distribution prices for digital downloads, when any artist can set themselves up to distribute via the internet like this?"