But in a heavily-stylized font such that the u is symmetrical, the l and t are nearly identical, and the B and H are very similar as well.
Then you can do it up so the second half is angled off of the first a bit, such that one half appears to be a reflection of the other half.
Make the left half of the logo one color and the right half another color. We'll probably go with a dark or grey-blue on the left, and then a desaturated version on the right. For plaintext use we'll prescribe black for the left half and grey, italics for the right. For monotone use it'll be black on the left and white (or grey) on the right.
Somebody get on this shit now. I need vector illustrations.