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Submission + - The Cult of Kindle (zdnet.com)

DaMan writes: Will the "Cult of Kindle" help guarantee Amazon's success in the ebook reader market? ZDNet's Hardware 2.0 thinks so:

But then I realized that the Kindle had a cult. The Cult of Kindle. A group of people willing to give it a five star rating just because someone else didn't, willing to back up every design, engineering and marketing decision that Amazon made, willing to defend the Kindle with their last dying breath. The Kindle doesn't cost money, it saves money. That 0.75 second flash as the pages turn isn't a downside because it gives you an opportunity to take in the previous page. It doesn't harm your eyes, in fact, it fixes them. Ergonomic issues that other reviewers have bought up are dismissed by the Cult of Kindle as flaws with the reviewer, not the device. The Kindle is perfect, and the Kindle 2.0 will be a little more perfect.

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