if you don't want to pay for or use ad-subsidized hardware, pay for the ad-free version
I have relatives who pay for cable television, yet there are still ads. What's the ad-free version of cable news or cable sports?
or buy something else.
If an ad-subsidized product undercuts the market to the point where everybody else either licenses Apple's patent or leaves the market, what should I buy instead? At some point, to avoid being annoyed by advertisements, one has to leave behind most of the twentieth century, let alone the twenty-first.