New submitter executioner writes with this news from Consumerist: In spite of Verizon Wireless' recent boasts that it's 'a leader, not a follower,' a new announcement from the nation's biggest wireless company shows that Big V is indeed following the competition down the path of charging customers less for their data plans. However, current Verizon subscribers will need to let the company know they want to save money (or get more data). It's a little confusing, so stick with us for a moment. Verizon MORE Everything customers who currently have monthly data allotments of 1GB, 2GB, 3GB, or 4GB will have an option on how they want to save.They can either get more data for their money by getting 1GB of additional data per month for no extra charge OR they can have their bill reduced by $10/month.So someone with a 2GB plan is currently paying $50/month. If they take the free data option, that goes to 3GB for the same price. Or they can elect to stick with the 2GB and their data bill drops to $40/month.