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Submission + - Nokia Targets the "Next Billion" Internet Users (wsj.com)

pbahra writes: "What’s the difference between a smartphone and a feature phone? According to Mary McDowell, who is leading Nokia's feature phone charge in emerging markets, it's the fact that software applications can be written to run natively on the operating system. It’s a definition that average consumers likely don’t care about. Ms. McDowell is trying to blur that line with feature phones that surf the web and run applications (not natively on the OS) such as Facebook and WhatsApp. When asked why, she says it’s more about getting these consumers to pay a little bit more for their features phones—which help Nokia’s margins—and less about prepping people to trade up to smartphones. Nokia’s effort to “bring the Internet to the next billion” is an interesting strategy that doesn’t get as much attention as it deserves."

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