Catch up on stories from the past week (and beyond) at the Slashdot story archive

 



Forgot your password?
typodupeerror
Check out the new SourceForge HTML5 internet speed test! No Flash necessary and runs on all devices. Also, Slashdot's Facebook page has a chat bot now. Message it for stories and more. ×

In-Game Adverts Could Reach $2 Billion? 41

Via 1up, a story on the Adweek site positing that in-game ads could reach $2 Billion by the end of the decade. The story discusses Massive, the streaming ad firm, and their success in reaching eyeballs. From the article: "Those customers include the majority of the major film and entertainment studios, according to Davis, as well as brands such as Coca-Cola, Subway, Honda, and Gillette. Davis said that Massive was benefiting from an 'overwhelming trend away from mass marketing' that is making the medium's men 18-34-dominated audience more attractive to more brands, even sometimes slow-moving packaged-goods advertisers."

Slashdot Top Deals

If money can't buy happiness, I guess you'll just have to rent it.

Working...