Well, in the factual world, data is data. Causation and Correlation are not fact, but propaganda can make it like look fact. Great example is the Kevin Bacon game, given enough, people might think you know KB directly or have access to his ear.
Now more directly, I gather data all the time for my Real Estate business, I'm a realtor.
I note overgrown lawns and messy landscaping ( means they forgot to call the service, on holiday, or don't have money )
I note garage sales ( Means they might be cleaning house for a sale )
I note New Baba signs ( means they might sell and want to upgrade a house )
I see data all the time, and try profit from it.
A database of verified people and their family is a simple family kidnapping filter.
Bill made a lot on a deal, Bill is just a verified twitter user whom owns a store, brags about it business, and did a huge deal
that he's popping a bottle of wine.
Villain opens up the database and starts a review of reasonably near targets and finds Bill, Villian take his daughter and
Bill will have to pay $$$ to get his kid back ( which is most likely dead )