We've had stories of installation files being downloaded without permission. There are the privacy concerns. There is the confusing installation process that has misled some into upgrading to Windows 10. But even after weeks and months of complaints, the forced Windows 10 upgrades are still happening. If anything, the problem is getting worse. Microsoft is making it harder and harder for Windows 7 and Windows 8 user to avoid Windows 10. A coerced user is not a happy user, yet Microsoft continues to force Windows 10 down people's throats in a number of ways. WT actual F?
You would expect that any upgrade would be optional. This seems like a reasonable assumption, but it's something that Microsoft appears to fail to understand. People buying a new computer are still able to opt for Windows 7 if they want, but the forced upgrade problem means that there is absolutely no guarantee that Windows 10 won’t be foisted on them at some point in the future.