The best technology won't necessarily win. The best marketed one will. (BetaMax, Superdisk, etc...)
Best technology is very subjetive. easy to sell may be a quality aspect of the techonology, a sticky name.
I want the following from a digital camera...
1. Small phyiscal size (I wanna slip it in my pocket).
2. Good image quality
3. Good telephoto lens.
5. Profit (sorry, couldn't resist)
Currently I use a Canon G9, but I'm sure they can do better!
Pick 2...and small physical size isn't an option yet
i pick ??? and profit
Real Programmers don't eat quiche. They eat Twinkies and Szechwan food.