An anonymous reader writes "Rahul Sood, HP's CTO of gaming, argues that the days of a market that wants PCs running three $500 GPUs is history; he argues that it's really a tough or impossible sell. '... let's face it, high-end hardware has delivered diminishing returns in terms of value. This is why you don't see ridiculous offerings like Quad SLI and 2-kilowatt power supplies coming from our company.' But don't the ideas of customization and market pricing for components tend to undercut that? Is the gaming PC dead?"