Why the hell are people so upset when people or businesses set their own Caller ID? Caller ID was designed to be manipulated. What Caller ID number do you suggest Google sends to these companies Lauren? Should they send their own? What good would that do? If I was paying for people to call me, I think it's appropriate that Google sets the Caller ID to the number of the person calling, so I can see who I'm talking to. It's a perfectly legitimate business use. Also, you do realize that Google calls you back at the number you provide, BEFORE they place the call to the company! So it's not like they let you specify a bogus Caller ID for the call. "Caller-ID should always be falsified."