An anonymous reader writes: Guys.
Beta has become toxic. It is not better than what you had, the fads aren't that interesting, the changes are if anything shinily counterproductive, you've pushed it so incessantly that you've made it hated, and it's reflecting back to you. You're *still* doggedly flogging this dead horse. Whadayawant, keep on it until your readership will lap it up while mumbling "braaaains"?
Let. It. Go.