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Apple

Apple Causes Religious Reaction In Brains of Fans 636

satuon writes "In a recently screened BBC documentary called 'Secrets of the Superbrands', UK neuroscientists found that the brains of Apple fans are stimulated by images of Apple products in the same areas as those triggered by religious imagery in a person of faith. According to the scientists, this suggests that the big tech brands have harnessed, or exploit, the brain areas that have evolved to process religion."

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"The fundamental principle of science, the definition almost, is this: the sole test of the validity of any idea is experiment." -- Richard P. Feynman

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