Ford chose death and destruction over the lives of customers.
To this day I won't own Ford.
Get ready to change your mind! Hear from the engineer who caused the pinto not to be recalled:
But does a rear-positioned gas tank qualify as traceable cause? Traceable cause suggests a deviation from the norm. It turns out, however, that most compacts of that era had fuel tanks behind the rear axle. A former head of the N.H.T.S.A. testified on Ford's behalf, stating that in his opinion the Pinto's design was no more or less safe than that of any other car in its class, like the Chevrolet Vega or the A.M.C. Gremlin. Under cross-examination, one of the chief witnesses for the prosecutionâ"an automobile-safety consultant named Byron Blochâ"conceded the point.
"Yet, from an engineer's standpoint, the same information is much more ambiguous. Every car on the road is differentâ"safer in some ways and less safe in others. So does the one area where the Pinto is worseâ"by two miles per hour in an infrequent subset of a rare kind of fatal crashâ"mean that the car is defective? A radically redesigned Pinto would not have saved the Ulrich girls. In the trial, the defense successfully argued that Duggar was driving at close to fifty miles per hour, and nothing short of a Sherman tank could have survived the impact of a four-thousand-pound van at full speed."
That is, these were people who cared about the problems they thought were problems. The entire time that Gioia was working on the Pinto case, he drove a Pinto. "Look, the facts of the matter are that in normal use this car is perfectly fine," he said, shrugging. Later, he sold his Pinto to his sister, for six hundred dollars. At the time, the Pinto was being tried in court for the murder of three teen-age girls. But it should be remembered that, in the end, Ford won the Ulrich case. The engineers got the chance to present their evidence, and their testimony carried the day.
I cant possibly quote the whole article but its really quite good: You can believe your simplistic version of events, or you can read the truth as illustrated in a way only malcom gladwell could do.