StewBeans writes: A recent article in Institutional Investor suggests that smart investors are keeping a close eye on companies that are making use of predictive analytics. The article notes that "companies that know how to increase engagement, recommendations and all the rest of the tactics predictive analytics unlocks will be better positioned to turn in strong profits." Gartner also predicts that advanced analytics, including predictive modeling, will be among the fastest-growing segments of the overall analytics market, likely to attract 40% of net new investment in BI and analytics by 2020. Businesses looking to stay ahead of this trend should "avoid shooting in the dark to isolate patterns from randomness," as VP of advanced analytics for Kaplan puts it. He provides insight into the three major considerations that will save organizations a lot of time and resources as they embark on their predictive analytics projects.