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Comment Re:Killed by the internet... (Score 1) 176

They made a go of it last summer. They were at the midwest maker faire and sponsored a big soldering event teaching kids to solder. It was really cool. I signed up for their email list and they had pretty good emails. Unfortunately I just never reconnected the brand or what i would need at any given time. Their products in the emails were pretty cool things like drones and some audio stuff. I remember thinking man, I think this could work for them, but I wasn't persuaded back into the store b/c of a nearby Microcenter.

Hmm, all might not be lost. Companies sometimes try to re-logo rebrand and it can work. Or they can totally change the name and try again with a massive marketing campaign. Or they could go totally niche and maybe corner the market on something out of the ordinary but with good profits.

I'll give you an example. There's a truck stop / gas station called "Loves" It's got some really cool items in there for truckers. They were even carrying a bluetooth headset before Amazon had it. I could drive down there and get it, whereas Amazon didn't even know when it was going to be in stock. Now that was a specialty item, it was expensive and it was *possibly* an early exclusive to Loves. Plus Loves carries other items like that, it's. Some are cool, some are meh but it's a specialty store that's doing fine, plus they sell gas, so that helps.

Problem with radio shack doing a niche is you have to change marketing tactics totally and it might not even work. Then what you've once again roasted the brand for a percentage of people who might have gone back in as a general store. I dont' really think selling 3D printers is the way for them to go. I do think they could see about a team up with monoprice where I would say some of the better chinese products that rise to the top, get rebranded and can have the mail order and retail outlet. Mono-shack. Hmm, it's a thought.

Tough problem. I tend to think there's ways around it using the power of authenticity, guerilla marketing or just targeting a key competitor and trying to beat them with brand influence. Despite being an older failing brand, I think more people know Radio Shack than monoprice.

Just a side note. In the early 2000s, Radio shack would have these big group seminars where if you were looking for job, you could see what radio shack had to offer. I attended one, not knowing what to expect. In the presentation basically they hammered home that they were ALL about cell phones and cell phone commissions. For somebody who thought radio shack might be cool as a little retail job to learn gadgets and products and become a subject matter expert I basically was hearing that "this job is all about commission, and commission comes from cell phones. This really was the cell phone boom time so they probably thought it was a great thing to latch on to, problem was, all the other stores in those same strip malls, half were tanning salons and the other half were your sprint, t-mobile, verizon etc.

Radio Shack was competing with specialty phone stores in the SAME lot. Enough people went in there, probably got turned off by the phone emphasis and said never again.

I think Radio Shack also limited themselves by their own standards. They always wanted to be in these high end strip malls where the lease MUST have been astronomical. But radio shack probably had a standard requirement for real estate (much lke McDs and Walgreens all have) but when you place yourself in these areas and start to fail, your options are limited, you start closing stores, then your stock reports look like shit. Your image suffers because of your standards.

I'm pretty annoyed by both Radio Shack and Sears not being able to figure things out. Merchandising is an art and a science but they have long histories and should be able to get good data and beg borrow and steal ideas and avoid failures for the most part.

Comment "The way developers intended" (Score 1) 184

"The way developers intended" We hear this statement way too often. It's totally disingenuous because it implies some sort mindset of purity to game development on CRT TV technology. While it's true games were developed with considerations of these screens they were played on, by no means is there consensus that developers saw these screens as integral to playing and enjoying their games. You NEVER hear people saying "I restored my 13 inch black and white TV with the 4 ft rabbit ears so I can get the true experience of what the creators of "I love lucy" intended.for me to see" I mean c'mon. We do need to fix the lightgun situation though. Some people have done so using WiiMotes and some raspberry pi or arduino hacking from what I've seen.

Comment Re:Integration (Score 0) 547

Nice signature, "Calling someone a 'hater'.... Whereas you have no problem calling people racists. Pretty sure complaints of immigration have nothing to do with the color of people's skin, and is more the content of their character (trends of groups, personal experience) is why people don't want their government choosing to bring refugee centers to their home town. Since you're from Australia, perhaps you can totally identify with aborigines there. I mean any of their problems is totally because of white racism. Has nothing to do with IQ group averages right? Your feel-good 'understanding' of history is great for children's TV, good ole sugar coating. I bet you're one of those people who preach 'diversity is strength' without having any evidence to back it up.

Comment Re:invite more people in? (Score 0) 547

Exactly, I mean sure we'll just have to let those thousands of girls who get raped, people assaulted by groups, and those who lose their family members to murder, to just 'hang in there' because it'll work itself out eventually. That usually calms people and they understand to trust their government's diversity program.

Comment Re:invite more people in? (Score 0) 547

you think a china town, or korea town is integration? Ok, so let's have Africa Town. Sound integrated that way? Also have you looked at Sweden? They have Sharia controlled zones there now. How Awesome. Go there as an actual Swedish citizen and prepare to get your head caved in or disappear forever. Police don't even want to go in there. That said, Asians are pretty good at integrating because they work harder than the locals and don't come in trying to change everyone else's way of life.

Comment Pen? Screen tech for pen input? N-Trig, Wacom? (Score 2) 93

One of the really big features of the Surface Pro is the Pen. It's kind of a key feature, so this HP device, though looking quite good, simply isn't in the same category where it could just replace an SP4 for somebody. Looks very slick though. Would love to try it out for a while.

Submission + - TV's Future doesn't include broadcasting.. 1

hhawk writes: I've written about the future of TV since the early 1990's. I was inspired by Google's Chromecast, which I feel will help accelerate the demise of Broadcast TV. Models like YouTube, which provide free distribution and monetization is the classic "free" TV business model adapted for IP transport. I blog how at $35 the Chromecast makes model viable for 10's of millions of TV screens.

Comment Re: InDesign Replacement (Score 1) 403

I know some people won't agree but I forced myself to create a few things in Scribus and it was an OK experience. It's got a few good points and some annoying points as well. It generated nice PDFs that viewed perfectly on multiple readers On Windows, you also have Xara Design Pro which is fantastic, but a lot of these alternatives depend on how strict your requirements of file sharing and print output formats and specifics too many to mention.

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