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Study Finds Fast-Food Logos Make You Impatient Screenshot-sm 122

A study conducted by the University of Toronto has found that exposure to fast-food logos can cause people to feel impatient and make them more likely to buy things. Subjects in the study were exposed to nearly imperceptible flashes of images (for 12 to 80 milliseconds) which included fast-food logos for some. The subjects were then asked to read about and choose between two different kinds of skin-care treatments, one of which was a three-in-one. Those who had the logos flashed before them read "significantly faster" and chose the more time-saving skin product. From the article: "The researchers concluded 'fast food, originally designed to save time, can have the unexpected consequence of inducing haste and impatience' and 'preference for time-saving products when there are potentially other important aspects upon which to choose a product.' So, basically, driving past a McDonald's on the highway has the potential to not only make you drive faster, it will make you more likely to buy two-for-one Pantene Pro-V Shampoo and Conditioner the next time you go to Duane Reade. One, it seems, is considerably less ominous than the other." I guess this explains why my nephews will chew on their seat belts and try to get out the windows just to be first into the McDonald's Playland.

Athletes' Brains Reveal Concussion Damage 328

jamie found a story on research about what concussions do to athletes, with the insights coming mostly from the study of the donated brains of dead athletes. The NFL has the biggest profile in the piece, but other sports make an appearance too. Turns out that repeated concussions can result in depression, insomnia, and the beginnings of something that looks a lot like Alzheimer's. "The idea that you can whack your head hundreds of times in your life and knock yourself out and get up and be fine is gone," said [retired wrestler] Nowinski. "We know we can't do that anymore. This causes long-term damage."

Study Confirms Mobile Phones Distract Drivers 439

An anonymous reader notes a Reuters report of a study, published in the Journal of Experimental Psychology: Applied, confirming that Mobile phone calls distract drivers far more than even the chattiest passenger, causing drivers to follow too closely and miss exits. California's ban on using a handheld cell phone while driving, which went into effect last summer, is looking less than fully effective. A handful of other states have instituted similar bans, but none has forbidden driving while talking on a cell phone at all. "Using a hands-free device does not make things better and the researchers believe they know why — passengers act as a second set of eyes, shutting up or sometimes even helping when they see the driver needs to make a maneuver."

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