SLi writes: The leading Finnish technological university, which is changing its name, has chosen a new "trendy" logo that "appeals to the young" — by inserting "techy" characters like ?, " and ! inside the words "aalto university" (see link for picture) — I'm sure you agree it will appeal to the science community! Students and researchers alike are now in arms, and the new logo quickly inspired parodies. Wouldn't you love to study in such a trendy university? Of course the winner of the logo competition also got a prize of 10000 euros ($14000).