JPawlak writes "NewScientistTech reports that big businesses may be realizing the benefits of P2P technologies. Blizzard uses it to distribute patches for World of Warcraft, and now researchers at Microsoft are indicating internet users may have to use it to help distribute online video clips. The growing cost associated with delivering such content may be becoming prohibitive for some companies. 'The team also suggest a way to prevent Internet Service Providers' costs jumping when their users start uploading much more data. The trick is to allow sharing only between people with the same provider, when data transactions are free. That restriction would cut the pool of sharers into smaller groups, meaning MSN's servers would have to do more to fill any gaps in the service. But costs could still fall by more than half, simulations showed.'"