The vast majority of those interested in programming these days try to go into game building
I don't think that's the case. Everywhere I've worked there's been a demand for programmers and a dearth of qualified applicants. The typical explanation I hear is that non-game industry jobs pay better. Though for my (very casual) observation that's only true at the entry level.
"Thank heaven for startups; without them we'd never have any advances." -- Seymour Cray