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Google

Personalized Search From Google Now Opt-Out 206

An anonymous reader writes "CNet reports that 'Google now intends to deliver customized search results even to those searching its site without having signed into a Google account.' This may be what finally drives me to seriously experiment with cookie-free browsing. I consider non-personalized search results to be of value. They quasi-subconsciously give me a better perspective of the full range of information and ideas on the net. That, and I'm also a bit paranoid about a coming world with push-button infrastructure for personalized mis/disinformation."

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The means-and-ends moralists, or non-doers, always end up on their ends without any means. -- Saul Alinsky

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