E-mail to Neal Martin, E-trade's vice president of customer service:
I doubt that this message will actually get to you personally, but what the hell.
After the fracas over the last few weeks in which e-trade failed to issue me a second ATM card, I finally got around to transferring the bulk of my shares to a competent broker.
The automatic mail from e-trade notifying me of the transfer included this paragraph:
E*TRADE strives to achieve best in class service and is focused on meeting all of your financial needs. We would like to understand your reason for your transfer out and see if there are any improvements we can make to serve you better in the future. If you have the time to discuss, please call us at 1-800-ETRADE -1 (1-800-387-2331).
The fact is, after going around with your underlings a few times on my requirement for a second card, and having told each of them several times that this was a deal breaker, I know that the claim that youâ(TM)re âoestriving to achieve best in class serviceâ is nothing but marketing drivel. Indeed, my direct, personal experience has shown me that my business isnâ(TM)t important enough to get on the radar of anyone who would actually solve the problem.
I had already planned to find another broker, but the thing that made me hurry up and do so was receiving your oh-so-thoughtful gift of an e-trade gym bag. So, after refusing my very simple request, you apparently assumed that Iâ(TM)d be satisfied if I just got a bag to advertise an incompetent financial institution to my friends.
Looking at the transaction log, I see that e-trade has charged me $25 for the privilege of taking my property elsewhere. Now, Iâ(TM)m sure you have something in your fine print that allows you to do that, but itâ(TM)s still kind of shitty on your part. Given that youâ(TM)re not even capable of issuing two cards on one account (as you had done for the previous decade or so), waiving that fee is probably entirely beyond the capabilities of the fifth-rate keyboard monkeys in your so-called âoeIT departmentâ, so you can go ahead and keep it. Iâ(TM)m getting a nice welcome gift from your competition, which I didnâ(TM)t even ask for.
Would you like the gym bag back?