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Media

Submission + - Toyota's viral disaster. (smh.com.au)

An anonymous reader writes: Toyota Australia's first foray into social media — using online social networks to promote a car sold mainly to young women — has backfired after a competition-winning short film was slammed as sexist.

The short film, made as part of the online "Clever Film Comp" organised by Toyota in conjunction with advertising firm Saatchi & Saatchi, shows a father and a young male having an innuendo-laden conversation about a date with the young daughter.

The ad is for the Toyota Yaris, a small car sold mainly to young female buyers.

The video, entitled "Clean Getaways" includes phrases such as "I'm here to take Jennifer's virginity out tonight," "I'm coming", "She can take a good pounding in any direction," "I'm ready to blow," and ends with "I'll have her on her back by 11".

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