Become a fan of Slashdot on Facebook

 



Forgot your password?
typodupeerror
Check out the new SourceForge HTML5 internet speed test! No Flash necessary and runs on all devices. ×

Nintendo's 'Wii' Just A Marketing Gimmick? 356

An anonymous reader writes "Tom's Hardware has an editorial up on the Nintendo Wii in which the author postulates that the new name may be a bigger PR stunt than it looks. From the article: 'Saying Wii is controversial mainly in the English-speaking world (the Japanese can't even pronounce it); in France, for instance, it's a homonym for oui. But the upcoming E3 Expo plays mostly to an English-speaking crowd, even though it's an international event. It's just over a week to E3, where Sony fans will be all giddy and running around like they have a Blu-ray chasing their tails. Amid all this, Nintendo announces a name change which is not only interesting, but controversial. You can't not notice it. Essentially, Nintendo steals more than a wee bit of Sony's thunder.'"

Slashdot Top Deals

"Tell the truth and run." -- Yugoslav proverb

Working...