jg21 writes "Web 2.0 Journal has an essay on 'The Post-Modern Rhetoric of High Technology' in which the author contends that Web 2.0 is nothing less than 'the advent of the Post-Modern Internet. Will Web 2.0 be a revolution or a mere rebellion?" From the article: "Web 2.0 can take two distinct directions, and it is perhaps the rhetoric of it all that will define the path. Web 2.0 can be the French Revolution of Technology or it can be the American Revolution of Technology. Joseph Schumpeter's winds of creative destruction are blowing especially hard in the Internet technology world today, with remarkable improvements to our daily lives. But these winds can blow too hard too often, and an even older economic law, the Law of Diminishing Returns, begins to take over. Our wild-eyed radical phase must ultimately give way to some replacement. We cannot permanently be the rebels."