Can't speak for everyone but an exclusive is what got me. This is my first Playstation console. I owned an xbox 360 and had no intention of ever buying a Playstation until Street Fighter V was announced as a PS4 exclusive. Not everyone is going to go out and buy a new console (and mod their fight sticks) just to play Street Fighter V. I have no illusions V is why PS4 is outselling xbox one. But the more exclusives a console can carry, the more chance their is for this sort of thing to happen.