Billosaur writes "Nature.com is reporting that the Association of American Publishers (AAP), which includes the companies that publish scientific journals, is becoming concerned with the free-information movement. A meeting was arranged with PR professional Eric Dezenhall to discuss the problem. Dezenhall's firm has worked with the likes of ExxonMobil 'to criticize the environmental group Greenpeace', among other campaigns. The publishers are worried that the free exchange of scientific information may be bad for the bottom line, as it might cause the money from subscriptions to their journals to dry up. Among the recommendations: 'The consultant advised them to focus on simple messages, such as "Public access equals government censorship". He hinted that the publishers should attempt to equate traditional publishing models with peer review, and "paint a picture of what the world would look like without peer-reviewed articles.' The AAP is trying to counter messages from groups such as the Public Library of Science (PLoS), an open-access publisher and prominent advocate of free access to information, or the National Institutes of Health's (NIH's) PubMed Central."