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Submission + - Yahoo Settles Advertiser Class Action (rustconsulting.com)

gateur writes: After years of fighting, Yahoo has finally agreed to settle a class action suit filed for their resale of click advertising to disreputable sites. As expected, Yahoo claims they have settled only to move past the matter and refuses to admit to their unsavory past actions. As one of those members of the class who lost thousands of dollars to click fraud promoted by Yahoo through their partner sites, I wonder whether the $4 million they must pay the law firm will cause them to mend their ways. After all, the loss of a sufficient number of advertisers to make their ad platform financially viable didn't seem to do the trick.

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The means-and-ends moralists, or non-doers, always end up on their ends without any means. -- Saul Alinsky

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