An anonymous reader writes: This has to be the funniest Facebook name story in a while. Facebook disabled the account of Israeli entrepreneur Rotem Guez because he runs a business called the Like Store, where he sold Likes to advertisers. Guez countered by suing Facebook for deleting his accounts on the social network. Facebook countered with its own cease and desist letter. Guez didn't respond to Facebook's demands. Instead, he legally changed his name to Mark Zuckerberg. "If you want to sue me, you’re going to have to sue Mark Zuckerberg," Guez reportedly told Facebook. Talk about a publicity stunt.