Cheese; Like beer and wine.
All of the grocery stores around here (upstate NY) have large selections of cheese. Wegmans, a brand from the Rochester, NY area, but spread throughout much of the north east, has had a cheese shop in each store for at least 20 years, and prior to that, had a large selection in the deli case. I remember, quite vividly, a buddy purchasing a wedge of some brie cheese in 1989 and being completely disgusted, before AND after tasting it. But it grew on me, and now I use that cheese in recpies on a regular basis.
Today, really for the past twenty years, they've expanded the offerings, and the shop carries literally hundreds of different cheese selections, type X aged Y years/months, packaged by the roll, log, slice, wedge, runny, moldy, from just about every variety you can name including local small-batch cheese makers and large name ones, imports and domestics.
While it's true that the vast majority of "cheese" consumed is garden variety cheddar or worse "American Cheese" whatever the hell that is, or even worse, "Cheese" in quotes, there is a huge selection of actual gourmet cheeses sold each day all over the place.
Like beer. The shit beer people drink in bulk, Bud or whatever, is generally garbage, but there are thousands upon thousands of craft beer brewers all over that produce some of the finest quality beer in the world, and wines from California, New York and even Utah, win awards the world over. Both these wineries and breweries do very well for themselves, as do the cheese makers.
In many regions, the last decade has seen even your corner gas station carying craft beer. My local Hess station has as fine a variety of beer as the best beer pubs, complete with growler fill stations. Even the lowest grocer has a wide variety of fine beer today.