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The Internet

The Rise of the Junkweb and Why It's So Awesome 181

Hugh Pickens writes writes "Have you noticed your Facebook stream or looked at reddit lately? A huge chunk of what goes by lately are photos with text over them, usually quotes about this or that. 'It's the Junkweb,' writes Chris Brogan. 'Why "junk?" Because the original intent of the Internet was that links were gold, that searchability was key, that this ability to find anything and use resources from wherever was magic. And this new web? The web of pictures with text over them? They're junk. They're a dead end. The picture is the payload.' Facebook and Pinterest are doing what so much of our 'awesome' tech hasn't been able to do well: let the everyperson into this universe. For whatever reason, the 'photos with text' experience gives us that feeling we get when we read magazines. 'It makes the texty text of blogging a lot less stark. It draws our eyes in. It's fast to consume, and it brings an emotional response faster.' Now with the release of Google's Panda search technology, it has been acknowledged that links and pages aren't everything and with Google+ goes the realization that it's no longer a links-only world. who shares is as important as how it's shared. 'I'm spending far more time on the Junkweb than I am on the Smartweb,' concludes Brogan. 'Deny it, if you want. The numbers show otherwise. We are in love with this new method of interacting.'"

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