Windows 7 doesn't access the Windows Store. The Windows 7 install base is HUGE. They want those people off Windows 7 and on an OS that has their store built in. Windows 7 runs on almost 60% of general user PCs, this number includes Macs. https://www.netmarketshare.com...
That's a shit ton of potential people buying from your store. Let's face it, most people running W7 won't pay to upgrade, but their logic will be "hey if it's free, why not?!?". There you go, more money extracted from what would otherwise be a zero revenue generating install.
MS takes 30% of sales on their Windows store. MS wants everyone purchasing from their store so they get a 30% cut of every other company's programming work.
How I interpret MS's a long term goal - it's likely that they want to at some point force you go through the "Windows Store" to buy programs, just like Apple does on their "App Store". Hey,if you can't ignore the forced update that makes this change, then too bad for you. Here's how I see it as a general outline:
1. Develop New Windows OS that Data Mines (read new MS agreements @ https://edri.org/microsofts-ne...
), "cloud services", and more importantly includes the windows store and forced OS updates to add/remove features as they see fit. - Check
2. Offer "Free" windows upgrades - Check
3. Gain Installs / market penetration for new windows OS - In Progress
4. Sell / Use mined data for marketing purposes - Check (See above)
5. Leverage "cloud" services as a vendor lock in - Future
6. Sell more "windows services" - Future
7. Use forced Os updates to lock windows program installation down to their store just like Apple does on iOS - More Distant Future
8. Utilize a 90%+ PC device install base to profit massively off the "windows store" ( http://www.windowscentral.com/...
) - More Distant Future