Since 1997, Slashdot has been slinging News for Nerds, and Stuff That Matters (and most importantly hosting discussion for that news and those nerds). Since 1998, we've been able to that because of paid advertising from the companies whose ads you see on our page.
There's a new variety of advertising we're introducing, which you'll notice on our front page soon. These advertisements are labeled, and presented with a different color
than are Slashdot stories; they're just sharing the same text-scrolling area. This new form is an evolution of the kind of display space for which advertisers can pay. The advertisers who make the site possible would certainly like you to be intrigued by their ads enough to read them, and then to order their products in triplicate, forever. You're free to skim over the ads, read them deeply, or just ignore them.
Note: it's very important to us that it's always clear whether an item you see on our page is an advertisement, whatever spot it appears in. (Please let us know if you find a particular advertisement to be other than clearly labeled, so we can fix it.)
Can advertisers just buy stories on Slashdot?
No; that's precisely why you'll see these advertisements distinguished from Slashdot stories by color and text. The reader-contributed / editor-selected story process isn't affected by this; the stories that the editors have selected from reader submissions
or found around the Web aren't changing. The difference is that advertisers can now buy display space on our page for these text-based ads. (If you are interested in buying such a space, the editorial team is gratified but uninvolved; please instead contact the advertising department
We like putting stories on Slashdot, and reading the resulting conversations; advertising makes that possible. We hope this style of ad presentation will help us rely less on other, more obtrusive forms of advertising, and keep the page streamlined, too: these ads won't blare sound, pop-up a dialog box, or make the page move while you're reading something, and they're simple: Yes, the advertisers want to persuade you to investigate further, or persuade you to somehow change your mind, and that's why any advertiser purchases ad space, but we like that they're using the written word to attempt that persuasion. The kind of ads that show up this way are likely to have actually interesting content, too, because they'll likely be from companies with technology you use or might later consider.
Questions? Leave 'em below, or send us email!