If the profit margin for non-standard connectors is higher than that for standard connectors, doesn't that mean that the consumers are demanding non-standard connectors? Remember that demand is where you put your priorities in terms of how much you're willing to spend on one good rather than another, not simply how much you want something. Lots of people want to drive BMWs, but there aren't enough BMWs for us all so the people who don't value them as much buy Hondas. Sure, some people simply can't afford a BMW, but there are many that could if they were willing to re-prioritize in order to afford one by spending what they used to spend on cable TV, movie tickets, liquor, video games, and so forth on them. If people were willing to re-prioritize and spend extra money on standardized cell phone connectors rather than a new DVD, they could easily have it. The absence of these standardized connectors is due to the cell phone manufacturers recognizing that their consumers do not demand them and are instead willing to accept (presumably) cheaper non-standardized connectors. Forcing the manufacturers to only produce standardized connectors is like forcing Toyota to only produce Lexuses, Volkswagen to only produce Audis, and Nissan to only produce Infinitis. You end up raising the price for everyone when some people don't want or even care to pay more.