"As in so many spheres of Bobo life, all that was profane has been made holy. Businesspeople talk like artists. Corporations enthuse about their social missions. Managers emphasize creativity and liberation.
.... And the weird thing is that when employees start thinking like artists, they actually work harder for the company. In the 1960s most social theorists assumed that as we got richer, we would work less. But if work is a form of self-expression or a social mission, then you never want to stop. You are driven by the relentless urge to grow, to learn, to feel more alive. Executives who dreamed of turning themselves into refined gentlemen may have valued leisure, but executives who aspire to be artists value work." -- David Brooks, Bobos in Paradise: The New Upper Class and How They Got There.