It is interesting that a VP of R&D is talking to a VP of Mumbo Jumbo. Does it tell their respective corporate culture?
Apple sells a fucked-over, incredibly latency-enhanced version of an operating system first sold on 68k machines more than superficially similar to macintoshes (even used ADB) on which it was fairly responsive. They sell it to you on PC clones whose claims to fame are a pretty case, and the ability to mostly correctly run Apple's antique-but-revised operating system. Apple is marketing. You never hear about who designed an Apple motherboard, and you never will, but you often hear about who they've hired to produce a case. Google, on the other hand, is about software. They're going to make sure that the technical people are involved, because they want to get things done.
I think this is a lesson in buying an extended warranty if the manufacturer warranty isn't long enough.
Not only is it impossible to know beforehand if manufacturer warranty is long enough, but buying extended warranty rewards bad quality.
Otherwise you're gambling - those things see a lot of use and get very hot, especially if you're buying the launch model without the refinements of newer ones. I don't know if I can blame Sony when they are offering a fair price repair alternative - repairs aren't free!
If a game console overheats from playing a game, then clearly the console is defective. Selling a defective product is always the fault of the manufacturer. So yes, Sony is to blame - assuming, of course, that this is an actual issue and not Microsoft propaganda as some have suggested.
It's simple economics - what does the consumer want?
Something that works as promised.
The risk of having to repair at cost or buying a new (perhaps improved) one, or insurance against paying for repair when they are buying a new and complex technology.
This isn't ancient Rome, and "buyer beware" is long obsolete. Besides, the idea of paying "insurance" to the manufacturer least whatever you're buying breaks within weeks of purchase (as has happened with Xbox 360) sounds like blackmail to me. "Nice console you have there, wouldn't want anything bad to happen to it.
"There... I've run rings 'round you logically" -- Monty Python's Flying Circus