has generated a lot of buzz," writes frequent contributor Bennett Haselton, "but it's hard to see how it could ever be more than a novelty unless they change two key features of their process. Fortunately, they already have
all the infrastructure in place for bringing inventions to fruition, so that with these two changes, Quirky really could deliver on their early promise to change the way products
get invented." Read on for Bennett's thoughts — which seem more sensible than quirky.