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IU's Choice of Search Engine ChaCha "Explained" 94

theodp sends a follow-up to the discussion here a couple of months back about Indiana University librarians and students being forced to use the 'human-powered' ChaCha search engine because IU's President and one of its Trustees were business buddies of ChaCha CEO (and IU alum) Scott Jones. Don't be ridiculous, insisted indignant IU officials. It was ChaCha's ability to fill in gaps in a speech he was writing in 2007 that convinced IU's CIO that the University had to do a deal with ChaCha. What a coincidence, notes Valleywag. The need to fill in gaps in a speech he was writing back in 2005 is what convinced ChaCha CEO Jones that he had to create ChaCha in the first place. Way to anticipate what your customers need before they do.

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