crackspackle writes: Apple changed the iOS terms of services back in February requiring all in-app puchases to go through the Apple App Store and thus be subject to Apple's 30% cut, but did not immediately begin enforcing the rule. It appeared they had softened their stance until this morning when the new rule seems to have taken affect. Google Books is now gone. Other eReaders like the Nook, Kindle, WSJ and Kobo have been updated to remove direct sales links but questions remain about how long they will continue to support their apps. Since many, including myself, use the iPad primarily as an ereader, is Apple shooting themselves in the foot with this decision ?