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Journal Journal: Requesting feedback regarding a new "open-source" project

Take a look at open-source software. It's collaborative, usually high-quality, and responsive to people's wants and needs. Apache and Linux, for instance, are two prime examples of how people coming together can do quite a bit in the world, even if in a limited way.

Other fields of pursuit have an opportunity to capitalize the lessons learned in the software industry. Applying some of these lessons to the nonprofit sector could result in a greater net impact for society. It is possible to apply ingenuity to hundreds of real-world problems if we have a collaborative organizational structure. We've seen a couple of examples. For instance, look at This group has applied the open-source model to design better prosthetics, and a few of their prototypes are better than anything currently available on the market.

I've been working on researching this topic for the last three years. Here's my story:

In December of '03, I read an article in the New York Times about the World Bank Development Marketplace. A group of farmers in Zimbabwe struggled with a herd of elephants trampling their crops. With a $108,000 grant from the bank, they discovered that planting chili peppers around their crops deterred the elephants and provided a valuable cash crop.

I asked a friend, Sandy, what she would do to prevent elephants from eating her crops. Pulling from her childhood experience, she suggested without coaching that the farmers plant marigolds around their crops. After all, marigolds kept the deer out of her vegetable patch!

Perhaps marigolds would not deter an elephant. Suppose, then, that Sandy were a member of an online group hosted by Usenet newsgroups, Yahoo! Groups, or Google Groups, seeking a solution to the elephant problem. I am certain that she would have made a similar suggestion, and that the group probably would have recognized both its strengths and weaknesses. There is no guarantee, however, that this group would include the botanist, zoologist, or ecologist necessary to explore this seed of an idea.

Let's then consider another recent innovation, the social network. One such network, Friendster, has a good search engine that permits finding people based on their interests. 210 people in my "network" have botany as an interest. 252 people enjoy elephants. 17 like Zimbabwe. Over 1,000 are interested in sustainable development. Might any of them be willing to spend five minutes to answer, "Are there any plants elephants don't like?"

Over the last three years, I've developed a site called ("to brainstorm" in Esperanto) that combine these two tools. A carefully-designed mailing list system allows for rapid real-time discussion and brainstorming, while a flexible membership database allows project facilitators and other members to find expert advice. Built-in reputation-scoring and availability tools allow members to dictate clearly how willing they are to respond to certain kinds of inquires, and to whom. An executive summary is located at, and a Flash-based demonstration is located at

What are your thoughts? Do you think this is a useful tool? Would you be willing to spend a few minutes of your time working on various projects?

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