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Comment Re:So (Score 1) 343

Make a good game and it will sell itself. Don't spend most of the funds on marketing. -Ex beta tester.

This is the same erroneous assumption that causes many managers to resist marketing efforts so strongly even when marketing has been shown to be essential for achieving maximum potential sales. It's true that the marketing effort starts with a good product with preferably unique, value-laden features or benefits, and a poor product ultimately has a much higher likelihood of failure. However to just discount marketing completely is naive. In point of fact designing an excellent product is actually a part of the overall marketing strategy. The problem Epic and other console game developers face IS essentially a marketing problem. It all comes down to the quote given by Mr. Capps: "How do you sell someone a $60 game that's really worth it? They're used to 99 cents" The key is to identify the value that the professionally developed, full featured console game provides above and beyond that of the 99 cent smartphone app games and effectively communicate this value to customers in order to induce them to buy the game. Without more extensive marketing tactics, there is no way to tell consumers why your game has more value than, ie why they should pay a higher price than, a smart-phone based game

Comment Re:Make it static. (Score 1) 586

Although I'm sure that in some respects you are right, seeing as the US is a larger first world country that is not rife with unmanageable corruption among other problems inherent with government in less developed countries, I think that the main reason that we see the emphasis on foreign entities is because the leaked cables were US State Department communiques regarding these various other entities. Had the leak been from some other foreign State Department we may have seen several damning reports regarding the US instead.

Submission + - Airporn: Scourge of the 21st Century! writes: " is reporting on the decision of airlines who have begun to introduce on-board WiFi during flights, such as American Airlines, to implement filters for their services in order to prevent viewing of "inappropriate" material during flights. This is a relief to many flight attendants, who were originally charged with the task of "...[being] morality cops" and monitoring the content fliers were perusing. However, there are apparently those who cannot live without their Airporn. Marc Rotenberg of the Electronic Privacy Information Center claims that "...Filters do nothing to keep people from viewing inappropriate material stored on their laptops..." Now I am all for net neutrality and individual freedoms but I have to ask: would you really want Joe Blow (no pun intended) browsing his favorite bukkake collection online while sitting by your children in the next aisle?..."

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