ericjones12398 writes: "Google, as a search engine, holds all the cards. Let’s be honest, if you were curious about which search engine is the best you would probably just Google it. I mean, wait, there are other search engines? Jokes aside, it appears the EU and Google are working towards some agreement in the antitrust debate which originated back in 2010. As a strategist, this is exactly what Google should be doing. Mitigate the damage in legal costs, avoid being labeled a monopoly, keep your head low and keep making shareholders money. The specifics aside, there are two important questions in the ethics behind monopolies: why did it develop and was competition fought of using unfair means?"