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Gears To Be A Trilogy, Ousts Halo 2 52

Epic's Gears of War has finally ousted Halo 2 as the most-played game on the Xbox Live service. It's not too surprising, given the game's popularity. Epic was apparently expecting that; GameDaily spoke with Microsoft Corporate VP of Global Marketing Jeff Bell, who as much as says that Gears is the first chapter in a trilogy. From the article: "Gamers today demand an excellent story in their games; they need to know what's at stake, and why they should care. Excitement tops the list of desired emotions, but they want to be scared, too. They want the rush that comes from being scared by an enemy or trapped in a dark room and escaping with their lives. The goal of this ad is to establish Marcus Fenix as the hero of the Gears of War trilogy. The intention is to create emotional connection with him that is lacking in typical third-person action title marketing, by communicating a sense of desperation, loneliness, overwhelming odds, and the ultimate futility of the situation he faces."

Gears of War Review 214

Reaching for perfection is a funny thing. By aiming for a high mark of quality, you ensure that your end product is as good as you can possibly make it. The reality is, of course, that perfection is unattainable. Every work of art, be it book, painting, movie, or videogame, is going to be flawed in some way; this is the reality of being human, after all. Gears of War, on that note, is far from perfect. The much-hyped and highly anticipated Xbox 360 shooter from Epic suffers from some truly terrible AI, a brief single-player campaign, and some unfortunately rough storytelling. Just the same, the flaws in this particular gem make the whole gleam that much brighter. Gears may just be the best game to be released on the 360 this year, and deserves the attention of anyone who enjoys holding a controller. Read on for my impressions of CliffyB's masterpiece, spots and all.

Lik-Sang Is Out Of Business 722

AKAImBatman writes "Thanks to Sony's heavy handed tactics, popular game importer Lik-Sang is closing its doors. All Lik-Sang customers are having their orders cancelled and refunded. Any attempt to place a new order redirects your web browser to the news of Lik-Sang's demise." From the announcement: "'Today is Sony Europe victory about PSP, tomorrow is Sony Europe's ongoing pressure about PlayStation 3. With this precedent set, next week could already be the stage for complaints from Sony America about the same thing, or from other console manufacturers about other consoles to other regions, or even from any publisher about any specific software title to any country they don't see fit. It's the beginning of the end... of the World as we know it', stated Pascal Clarysse, formerly known as the Marketing Manager of Lik-Sang.com. 'Blame it on Sony. That's the latest dark spot in their shameful track record as gaming industry leader. The Empire finally won, a few dominating retailers from the UK probably will rejoice the news, but everybody else in the gaming world lost something today.'" Many thanks to Sony for ruining it for the rest of us. I hope that your business model makes up for the customer goodwill you're lighting on fire today. Update: 10/24 21:34 GMT by Z : Eurogamer has Sony's response to Lik-Sang's accusations.

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