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Submission + - Google Offers Opt-Out for Google Analytics (itworld.com)

itwbennett writes: Google on Tuesday announced a browser plug-in for all major browsers (except Safari) that will block Google Analytics from sending user data back to the Google Analytics database. Blogger Mike Elgan opines that the 'new plug-in probably won't significantly degrade the value of Google Analytics' because 'users don't really care about this stuff, only a vocal minority.' You can be sure that the vast majority of web users will never download this plug-in.

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